A new report from LinkedIn Research Network and Harris Interactive paints a worrisome picture for Twitter. While the research found that 83% of advertisers were familiar with Twitter (and you have to question who the other 17% are!), only 8% of advertisers and consumers think it is a â€œvery effectiveâ€ promotion tool. In addition to the 8% of advertisers who said Twitter was very effective for promotion, 50% said it was somewhat effective. More than three in 10 (34%) said it was not very effective and 8% felt it was not effective at all. | Outil de veille technologique, marketing, sectorielle, et concurrentielle.

Outil de veille technologique, marketing, sectorielle, et concurrentielle.

1
Vote

Are advertisers cooling on Twitter? â€” Social Media Optimization

Posted by rmen 373 days ago (http://social-media-optimization.com)

A new report from LinkedIn Research Network and Harris Interactive paints a worrisome picture for Twitter. While the research found that 83% of advertisers were familiar with Twitter (and you have to question who the other 17% are!), only 8% of advertisers and consumers think it is a â€œvery effectiveâ€ promotion tool.

In addition to the 8% of advertisers who said Twitter was very effective for promotion, 50% said it was somewhat effective. More than three in 10 (34%) said it was not very effective and 8% felt it was not effective at all.

Discuss | Bury

Media Sociaux | twitter All